Have a spokesperson video, raw footage or an existing VSL? I hand-craft it into a retention-first Video Sales Letter, every cut, every piece of B-roll, every beat placed to keep the viewer watching and moving toward the buy.
Retention-first Video Sales Letters, hand-built from stock footage and images and edited to hold attention from the first frame. Featured on top affiliate networks.
Anyone can put clips on a timeline. Keeping a cold viewer watching for eight, twelve, twenty minutes is a different skill, and it's where the sale is won or lost.
I cut for the drop-off graph, not for looks. Dead air, slow starts and saggy middles are where viewers leave, so that's where the work goes.
The right visual on the exact word makes a promise believable. I source and place B-roll so every claim lands instead of floating past.
Hook, lead, story, proof, offer, close, edited to the persuasion principles that make direct-response video actually convert.
Green-screen replaced with natural backgrounds, colour and audio balanced, text and captions that read at a glance, polish the viewer feels but never notices.
Most projects start from one of these, and end as a finished, tested VSL.
A talking-head or presenter recording, cut into a paced, B-roll-rich VSL.
Clips, product shots, screen recordings, assembled into a coherent story.
Already running something? I re-cut it for pacing, hooks and structure to lift conversions.
Direct-response editing is a high-volume, high-revision game, hundreds of small changes in a few weeks. That only works when one person holds the whole picture, responds fast, and doesn't need re-briefing every round.
"Most teams need multiple editors, we only need one: Baran. His attention to detail and sharp eye for B-roll make our VSLs world-class.", Isaac Coleman, Director of Ops, Black Swan Marketing
"Working with Baran was fantastic. One of our projects reached 19,000 visits per month with a 1% conversion rate. His dedication and responsiveness made the collaboration extremely productive."
"He worked long hours without compromising quality, delivering a full VSL and over 20 variations in just 18 days, our top performers of the year."
A milestone-based process with a private Slack channel for 24/7 communication and unlimited revisions on Frame.io, until every second earns its place.
You share your footage, goals and any existing VSL through a short form.
I review your assets and send clear pricing and a delivery date, typically about 15 days.
We open a private Slack channel so you can reach me 24/7 through the entire edit.
I cut for retention, source and place B-roll, and balance colour and audio.
You review each cut on Frame.io and leave unlimited, time-coded revision requests.
Approved files delivered in every format and ratio your platforms need.
Most projects are delivered in about 15 days, depending on length and how much footage there is to work with. You review progress at every milestone on Frame.io, so there are no surprises at the end.
Through a private Slack channel, with 24/7 access to me directly. No agency middlemen, no waiting days for a reply, you talk to the person actually editing your VSL.
Unlimited. You leave time-coded requests on Frame.io and I revise until every cut earns its place. Direct-response editing lives on iteration, so revisions are the norm, not an extra.
Your footage, spokesperson video or existing VSL, plus the script or offer details. If you're missing pieces, I'll tell you exactly what to send, or point you to copywriters and voiceover artists I work with.
Yes. Send your current version and I'll re-cut it for pacing, hooks and structure to lift conversions, no full re-shoot needed. Often a sharper edit is the fastest win available.
Projects are milestone-based, you release payment only once each step is approved and delivered. I accept payment via Upwork or Payoneer.
If you only have a script, or you need a dozen variations to test, my AI production system builds the whole VSL from scratch, directed with the same retention-first standards.
Get a clear quote and timeline, often within 24 hours.